In the fall of 2022, Moleda made the journey to Madrid to attend Fruit Attraction, one of the largest international trade shows in the industry. With a reputation for showcasing the latest trends and technologies, Fruit Attraction was an ideal venue for Moleda to connect with potential customers and partners and stay on the cutting edge of the ever-evolving produce market. While there, Moleda was represented by their Sales Manager, Kars Vreeswijk. Armed with business cards, brochures, and a wealth of knowledge about Moleda’s products and services, Kars was determined to make the most of his time at Fruit Attraction. Over the course of several days, Kars met with dozens of potential customers and partners.