Moleda history
From practical horticulture to sustainable plant health
Moleda was founded by the Barel and Myhrene families, both active in horticulture and agriculture for generations. Already in the 1970s, both families were exploring how controlled temperatures could be used to reduce fungi, mites, and diseases in plant production.
When methyl bromide — one of the most widely used chemical fumigation methods in horticulture — was banned under the Montreal Protocol, the demand for sustainable alternatives increased significantly.
Together with research partners including the University of Florida and the Norwegian Institute of Bioeconomy Research (NIBIO), years of research and field validation helped transform these early ideas into scientifically proven steam sterilization technologies.
In 2019, Moleda was founded to bring these technologies together and make sustainable plant health solutions commercially available to growers worldwide.
Our team
Jakob
Aubell
CEO
Kars
Vreeswijk
Head of Sales
Sander Myhrene
Head of Operations
Isabelle
van Doorn
Head of Strawberry
Su
Zhang
Director of Business Development
Edward
L'espérance
Production & Commissioning Lead
Our board
Simen Myhrene
Tomas
Aubell
Eiliv
Bugge Fougner
The technology behind our approach
Steam as an efficient energy carrier
Steam enables controlled heat transfer deep into plants and equipment while minimizing energy loss.
Innovative air circulation technology
Precise airflow distribution ensures consistent temperatures throughout the entire sterilization process.
Temperature control technology
Controlled temperature cycles help eliminate pathogens without damaging sensitive plant material or equipment.
How we work
Integrity
We work closely with growers, researchers, and partners to develop practical sterilization solutions based on transparency and long-term collaboration.
Innovation
We continuously improve our technologies through practical experience, research, and feedback from growers in the field.
Sustainability
Sustainability for us means contributing to healthier horticulture systems that reduce waste, lower chemical dependency, and support resilient food production for the future.
Quality
From engineering to installation and service, we focus on reliable systems designed for long-term use in professional horticulture.
Our contribution to healthier horticulture
Moleda’s technologies support more sustainable horticulture by helping growers reduce chemical dependency, extend equipment lifetime, and lower operational waste.
Moleda and the Sustainable Development Goals
We believe in conscientious business throughout all dimensions of Moleda. We see our growth as a force for change. By instilling the right values and motivators within Moleda and working with like-minded partners to achieve our goals, we leave behind a positive mark.
Partners
