Technologies we use in our products:
Steam as an efficient energy carrier
Innovative air circulation technology
Temperature control technology
Our impact
Moleda and the Sustainable
Development Goals
Zero hunger – Promoting sustainable agriculture
Climate Action
We believe in conscientious business throughout all dimensions of Moleda. We see our growth as a force for change. By instilling the right values and motivators within Moleda and working with like-minded partners to achieve our goals, we leave behind a positive mark.
Core Values
Integrity
We believe in open, respectful, and honest relationships. From customer to supplier to research partner, we aim to always learn and be open-minded to feedback and information.
Innovation
We see it as our responsibility to continue developing new products and services that fit our vision and have a positive impact. We enjoy the whole process, from idea generation to development and implementation.
Sustainability
We have a broad definition of sustainability that we break down into two main areas. Environmental sustainability, on which we aim to build our products on, and business sustainability, in which we don’t optimize on economic, ethical, and consumer factors.
Quality
We believe in building the highest-quality products. From the engineers working on the development to using the best materials in the build to offering service and support.
Organization
Simen Myhrene
Co-Founder & Agronomist
Cas
Barel
Co-Founder & Technical Director
Sander Myhrene
CEO
Bjørn Petter Skjeltorp
Advisor
Jakob
Aubell
Marketing & Business Development
Kars Vreeswijk
Sales Manager
Partners
Moleda history
Moleda was founded by the Barel and Myhrene families, both active in agriculture for many generations. The original idea of using steam for sterilization in agricultural applications was applied in the 70s by both families. Because of the ban on methyl bromide, sterilization with steam became commercially interesting. Due to the positive results of the research conducted by the University of Florida and the Norwegian Institute of Bioeconomy Research, and the commercial interest generated through Fresh Forward in the Netherlands, a commercial company was formed in 2019 to bring all the sterilization technologies together and offer them to the market.
